SBMMLOBBY

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Commercial Publishing & FTC Compliance

Sponsored Content & Commercial Publishing Policy

SBMM Lobby accepts select commercial partnerships and sponsored articles from gaming hardware brands, software developers, and industry services. To maintain reader trust and protect our search reputation, all commercial collaborations are governed by strict disclosure and link qualification standards.

Last Updated: November 2026 • Published by the SBMM Lobby Commercial Standards Desk
1

What Qualifies as Sponsored Content

Any article, guide, hardware review, or product showcase where consideration (monetary payment, free hardware retainers, or commercial barter) was provided by a third-party is classified as Sponsored Content.

Sponsored articles allow brands to share genuine technical insights, hardware innovations, and gaming solutions with our technical audience while upholding rigorous editorial quality standards.

2

Prominent Visual Disclosures (FTC Compliance)

In accordance with Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising, every sponsored placement on SBMM Lobby features:

  • A visible Sponsored badge placed prominently above the article headline.
  • A clear sponsorship declaration at the start of the article identifying the commercial partner (e.g., "This article is sponsored by [Brand Name].").
  • An explicit note stating that SBMM Lobby retained editorial review over the technical accuracy of the publication.

We never disguise commercial promotions as organic, independent journalism.

3

Search Engine Link Qualification Policy

CRITICAL SEO COMPLIANCE NOTICE:

SBMM Lobby strictly enforces Google Search Central guidelines on commercial links. We do NOT sell undisclosed dofollow backlinks under any circumstances.

All paid, sponsored, or affiliate links within commercial placements must use qualified HTML attributes:

  • rel="sponsored": Applied to all links originating from paid articles, advertisements, or commercial brand partnerships.
  • rel="nofollow": Applied to user-generated submissions or external resources where editorial endorsement is not transferred.

We do not accept link-injection requests, third-party PBN insertions, or anchor-text manipulation campaigns intended to alter search engine algorithms.

4

Prohibited Content & Verticals

We maintain a zero-tolerance policy regarding harmful, deceptive, or non-gaming categories. We immediately reject commercial proposals involving:

Online casinos, sports betting, crypto gambling, or loot-box wagering
Malware, game hacks, aimbots, memory injection tools, or account buying
Essay mills, academic cheating services, or unaccredited degrees
Adult content, dating sites, pharmaceuticals, or vaping/tobacco products
Deceptive financial schemes, payday loans, or binary options trading
Unverified affiliate aggregators with zero unique editorial substance
5

Editorial Review & Approval

Commercial sponsors must provide original, high-quality copy written for an audience of knowledgeable PC gamers, hardware builders, and competitive players. Articles must be technically accurate and free of grammatical errors or hyperbolic promotional claims.

SBMM Lobby editors review every submission. We reserve the right to request revisions, edit for tone, or reject submissions that do not meet our quality standards. Payment is finalized only upon mutual editorial sign-off.

6

Zero SEO & Traffic Guarantees

SBMM Lobby does not guarantee search engine ranking increases, traffic volumes, conversion rates, or referral sales resulting from sponsored articles. Commercial partners are purchasing high-visibility editorial placement across our platform, not search engine algorithm manipulation.